E-commerce and online payment in the food industry

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Waiting in the drive-thru lane of McDonald’s has never been a fun experience. How about getting it delivered at your doorstep with a tiny touch on the mobile screen. Okay, now where is my wallet? Or, the delivery guy does not have change. These are all many problems that should be considered. Mobile apps, if your credit card information is saved, will deduct your invoice automatically.

E-commerce and online payment methods are the present and future of the food industry. The food industry has dedicated websites and mobile apps; they are also advertising digitally to enhance their sales. It is a new business model for the restaurants and other stakeholders of the food industry.

Mobile apps

E-Commerce is exceptionally interactive and user-friendly these days. You would be able to look at the entire menu, compare recipes, match prices, check your favorite burgers’ counterparts, etc. Most restaurants have their designated apps now. Others are part of any of those popular mobile apps. With the emergence of mobile apps, e-commerce has become a bridge for the food industry and end-consumers.

Payment through those apps is straightforward. Once you set up your account details, you do not have to worry about inserting them again. All kinds of payment methods are offered to customers for their convenience. These options include the usage of Credit cards, debits cards, Union pay, Western Union, and many more.

Uber-like delivery services

The online business of the food industry has never been better with the emergence of Uber-like delivery services. For instance, in the south Asian countries, Food Panda has their riders standing in front of almost every restaurant, waiting for a customer to punch in the order through their app. The bakery on the other side of town with their signature apricot pie can deliver it across without having to employ riders. They could effectively use delivery services.

Cost Cutting

Giants of the food industry are opting for e-commerce and online payment solutions to cut down their costs. These restaurants are encouraging consumers to buy online with the help of discounts only applicable to online orders. Live-streaming on social media platforms saves you the cost of employing staff and paying rents.

Quality Control

Online businesses can control their SOPs and KPIs accordingly, as too many rushy restaurants are always injurious to Quality control of the food products. It is challenging to maintain the quality of a sandwich when you could see a queue of ten people waiting. Whereas, in e-commerce, it is relatively easier to manage quality.

Emerging business

Without the need for premises or a rented building of a restaurant, many entrepreneurs have entered the online business community. People are working from home and taking orders on their websites or Facebook groups. Housewives even, are now cooking in their kitchen, packaging it beautifully, and getting it delivered from a Careem rider. The food industry is expanding with the help of emerging entrepreneurs. These businesses that are run from home use e-Wallets or other online payment solutions for charging the invoice.

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